mature market

Definition

A market that has reached a state of equilibrium marked by the absence of significant growth or innovation.

Use mature market in a sentence

If you find yourself working in a mature market you may have to find new ways to adapt to it.

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It was a mature market and we were all wondering how it got to the preset state that it was in.

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It was a mature market, but we still believed there to be enough opportunity there to carve out a decent space where we could profit.

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mature economy BCG growth share matrix