media buy

Definition

The buying of advertising space from a company operating media properties. The cost of a media buy varies depending on the specific media property on which the buyer wants to advertise, the size of the advertising campaign, the specific times at which the advertisements are to be displayed, and other specific features of the advertising campaign.

Use media buy in a sentence

If you are going to be making a big media buy make sure it will be at a time that people are tuning in.

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You need to make sure that you know you are getting the right time slots when you are making a media buy.

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The media buy went well and we were happy to have made that investment because we thought it would pay off.

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