A focused, targetable part of a market for certain products or services that has unmet demand. A business may enter into a niche market by offering a product that was previously unavailable to a specific geographical area. Also a suitable position in which a person or business operates.

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As a business owner, it is very important to stay in the proper lane by understanding which niche area is marketable.

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Sue has had a rough day trying to sell her painted seashell furniture at the festival, but her product really only serves a niche market.

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My business has done very well since I entered a niche market in Arizona, since nobody else in that area was providing my particular service.

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demographics niche market