The set of activities intended to persuade someone to buy a product or take a specific course of action.

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Everyday there are advertisements that we see that provide a different pitch to persuade the consumer to buy an item.

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When on the job hunt, it's always wise to prepare an "elevator pitch" which summarizes your skills and value in fewer than 30 seconds.

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Because the salesman made such a convincing pitch to us, we signed up for a 3 year payment plan for 50 vacuum cleaners right at the door.

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