positioning

Definition

Choosing a market niche for a product, taking into consideration price, promotion, distribution, packaging, competition, marketplace needs, etc.

Use positioning in a sentence

We had great positioning and I knew that it would allow us to make a good strike back against their team.

​ Was this Helpful? YES  NO 10 people found this helpful.

It's going to be interesting to see how that new laptop sells, given the odd positioning the firm has put it in.

​ Was this Helpful? YES  NO 3 people found this helpful.

The careful positioning of the product in the marketing strategy was excellent as a detailed analysis was performed to increase the likelihood of success.

​ Was this Helpful? YES  NO 8 people found this helpful.

Show more usage examples...

Related Terms

Browse Definitions by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
position trading marketing lever