Choosing a market niche for a product, taking into consideration price, promotion, distribution, packaging, competition, marketplace needs, etc.

Use positioning in a sentence

We had great positioning and I knew that it would allow us to make a good strike back against their team.

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It's going to be interesting to see how that new laptop sells, given the odd positioning the firm has put it in.

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The careful positioning of the product in the marketing strategy was excellent as a detailed analysis was performed to increase the likelihood of success.

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position trading marketing lever