price leadership


Situation in which a market leader sets the price of a product or service, and competitors feel compelled to match that price.

Use price leadership in a sentence

The price leadership was set by the company and all the other competitors decided to change up their strategy to match it.

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The price leadership demonstrated by the widget company was informally challenging its competitors to engage in the same price setting strategy.

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Zap company set the price for their new shock absorbers lower then the closest competition, so low that zip, channel, and all other top competitors had no choice but to follow their price leadership.

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price index price level