principle

Definition

A rule or ethical standard.

Use principle in a sentence

It was a matter of principle for the people which is why they did not do any business with people they did not like.

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Total honesty is the best principle when it comes to dealing with clients, because it encourages open communication between the company and the clients.

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A large business deal is being considered between two large companies. The principle of company A has a tremendous net worth and cash risk organization.

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Miller and Modigliani's Irrelevance Proposition attest