product line

Definition

A set of related products sold by a single company.

Use product line in a sentence

The product line was displayed in the brochure that was developed by the team creating all of the product literature.

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Thanks to a brilliant marketing move, the new addition to the product line was a much larger success for the company than anyone could have anticipated.

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Consumers may see complaints about a single product as applying to the entire product line, so it is important not to create inferior products which will tarnish the line's reputation.

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