qualified lead

Definition

A potential customer who has expressed interest in a product or service and meets general buying criteria.

Use qualified lead in a sentence

You should try and see if you can get a good qualified lead that may be able to take on a big load.

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The salesman was excited about the qualified lead he found, and told me all the pertinent details over lunch that day.

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ABC Cellular Inc. decided to hire a new marketing director to focus on generating more qualified leads for their company.

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