qualitative analysis

Definition

Determining the value of an investment, especially a stock, by examining its non-numeric characteristics, such as management, employee morale, customer loyalty, and brand value.

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You should try and do a strong qualitative analysis on any project before you decide to dive in to it.

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The qualitative analysis was an optimal complimentary partner in the presentation being juxtaposed with the quantitative analysis as both were valuable.

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Prior to making a major investment, a qualitative analysis should be performed since these non-financial characteristics help predict the future state of the company and allow for a more accurately calculated potential return on investment

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quantitative analysis analysis