qualitative analysis


Determining the value of an investment, especially a stock, by examining its non-numeric characteristics, such as management, employee morale, customer loyalty, and brand value.

Use this term in a sentence

You should try and do a strong qualitative analysis on any project before you decide to dive in to it.

​ Was this Helpful? YES  NO 11 people found this helpful.

The qualitative analysis was an optimal complimentary partner in the presentation being juxtaposed with the quantitative analysis as both were valuable.

​ Was this Helpful? YES  NO 9 people found this helpful.

Prior to making a major investment, a qualitative analysis should be performed since these non-financial characteristics help predict the future state of the company and allow for a more accurately calculated potential return on investment

​ Was this Helpful? YES  NO 6 people found this helpful.

Show more usage examples...

Browse Definitions by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
quantitative analysis analysis