The fraction of a specific market category, demographic group or niche that an advertiser is able to get access to at least once during an advertising campaign.

Use reach in a sentence

You need to make sure that you are within reach of the most important things that make your business run.

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If they wanted to reach their goal, they had to create new strategies to deal with what was happening in their company.

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The reach was successful during the marketing campaign so we pleased our marketing manager by accessing our target market niche.

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