InvestorWords.com
reach
Definition
The fraction of a specific market category, demographic group or niche that an advertiser is able to get access to at least once during an advertising campaign.
Recommended Articles from InvestorGuide.com
Featured Tip
Paying Off MortgagesLook into paying off your mortgage sooner rather than later. A mortgage with a long repayment term (30 or even 40 years) is very appealing because the monthly payments are relatively small, which can ... Read more
Additional Tip(s)
Related Videos
Featured Advertiser
Get our free Term of the Day newsletter!



