reach
The fraction of a specific market category, demographic group or niche that an advertiser is able to get access to at least once during an advertising campaign.
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Mentioned in these terms
Related Terms on BusinessDictionary
cumulative audience (Cume)
ozone depleting substance
verdict
strategic planning
chlorinated hydrocarbon (CHC)
law of diminishing marginal utility
breakeven
clickable
repositioning
Malthusian thesis
commercial wearout
ring topology
communications planning
abort
ripple effect
market reach
destination contract
affiliate marketing
risk estimation
mediation
fraudulent conveyance
air waybill (AWB)
screen printing
NOA
strategic decision
alternative futures
shipping time
objective setting
dissemination
American wire gauge (AWG)
solar energy
orbit
distribution intermediary
auditor's qualified opinion
standard rate and data service
stop buy order
Dow theory
synchronicity
due notice
takeout
ozone hole
exchange rate mechanism (ERM)
balancing feedback
takeout commitment
passage of risk
bioavailability
token ring network
petroleum gases
ozone depleting substance
verdict
strategic planning
chlorinated hydrocarbon (CHC)
law of diminishing marginal utility
breakeven
clickable
repositioning
Malthusian thesis
commercial wearout
ring topology
communications planning
abort
ripple effect
market reach
destination contract
affiliate marketing
risk estimation
mediation
fraudulent conveyance
air waybill (AWB)
screen printing
NOA
strategic decision
alternative futures
shipping time
objective setting
dissemination
American wire gauge (AWG)
solar energy
orbit
distribution intermediary
auditor's qualified opinion
standard rate and data service
stop buy order
Dow theory
synchronicity
due notice
takeout
ozone hole
exchange rate mechanism (ERM)
balancing feedback
takeout commitment
passage of risk
bioavailability
token ring network
petroleum gases
biologically effective dose
vapor pressure
Phillips curve
good faith bargaining
blood alcohol concentration (BAC)
bottom-up planning
warehouse to warehouse
policies and procedures
hung jury
strategic business plan
welfare state
pre-consumer materials
joint products
wettability
well structured problem
distribution channel
business performance management (BPM)
reach and frequency (R/F)
chlorinated fluorocarbon (CFC)
future backward
recall test
latency
relay
routing
awareness
growth stage
stress testing
jury
alongside
buy stop order
negotiation
Keogh plan
back-end load
executor
aim
401(k) plan
marketing
vapor pressure
Phillips curve
good faith bargaining
blood alcohol concentration (BAC)
bottom-up planning
warehouse to warehouse
policies and procedures
hung jury
strategic business plan
welfare state
pre-consumer materials
joint products
wettability
well structured problem
distribution channel
business performance management (BPM)
reach and frequency (R/F)
chlorinated fluorocarbon (CFC)
future backward
recall test
latency
relay
routing
awareness
growth stage
stress testing
jury
alongside
buy stop order
negotiation
Keogh plan
back-end load
executor
aim
401(k) plan
marketing
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