retail investor

Definition

An individual who purchases small amounts of securities for him/herself, as opposed to an institutional investor. also called individual investor or small investor.

Use retail investor in a sentence

You should try to have a good retail investor as a contact that may get you in early on some new deals.

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All of these new online brokerage firms focus mainly on retail investors to populate their website and invest in securities.

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The retail investor did his homework and would constantly be reading informational news sources such as the Wall Street Journal.

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institutional financing investor