barriers to entry

Definition

Circumstances particular to a given industry that create disadvantages for new competitors attempting to enter the market. These may include government regulations, economic factors, and marketing conditions. Barriers to entry may be created, for example, when companies already in a market have patents that prevent their goods from being copied, when the cost of the advertising needed to gain a market share is too high, or when an existing product commands very strong brand loyalty.

Use barriers to entry in a sentence

You may find that there are some barriers to entry in your way and you will have to work around them.

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There were a lot of barriers to entry and I could not get passed the guards unless I had a letter of invitation.

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The barriers to entry were low which made for a competitive environment between the product suppliers in the eastern region.

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