The process of introducing a new product or service into the marketplace. also called launch.

Use rollout in a sentence

In 30 days we will rollout the new product line and our profits will sky rocket as the product flies off the shelves

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Samsung began the rollout of the new mobile firmware within weeks of the exploit getting wide, and damaging, press coverage.

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The rollout of the new Mr. Clean magic eraser was one of the most successful product launches for the company, generating large amounts of profit.

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