service mark


A design, symbol, logo, or other mark used to establish the identity and image of a service. A service mark is still a type of trademark, but is used for services instead of physical products, and is designated by the letters SM instead of TM.

Use service mark in a sentence

You should try and make sure that you have a great service mark so people will know that your company means business.

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The service mark was visible on the product as the company wanted to communicate its presence in creating the product.

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When I was looking for a plumber online, I decided I would pick the one with the best service mark -- if they could afford a graphic designer, I was sure they were a quality business.

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