An amount which is lower than (i.e. worse than) expected or required.

Use shortfall in a sentence

That company had a shortfall in sales for the month of March due to a competitor that came to town a week after their opening.

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There was some shortfall potential in the market and things were not as good as we thought they could have been, and should have been.

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The stock value plummeted as the 4th quarter earnings showed a shortfall of the company's profit goal within this period which was a result of merchandising issues.

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