stickiness
Definition
The degree to which the existing use of a product or service encourages its continued use as opposed to that of a competitor. also called lock-in.
Use stickiness in a sentence
“ You should try to make sure your product has stickiness so that people will keep coming back for more of it. ”
“ Henry I think you should take a class at the local city community college (Los Angeles Community College) as a stickiness specialist ? ”
“ Fortunately for the software company, there was stickiness in their products as their key clients had incorporated both the budget and project management offerings across their entire enterprise and moving to a new system would likely take a year or more. ”
