strategic alliance


An agreement between two or more individuals or entities stating that the involved parties will act in a certain way in order to achieve a common goal. Strategic alliances usually make sense when the parties involved have complementary strengths.

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You may want to make a strategic alliance with a competing brand if you think that can make things better for you.

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The strategic alliance allowed the whole to be greater than the sum of its parts as each individual contributed significant resources.

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My boss sent me to France to meet with people from a French company because my company was considering a strategic alliance with them in order to corner the European pastry market.

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