strategic alliance


An agreement between two or more individuals or entities stating that the involved parties will act in a certain way in order to achieve a common goal. Strategic alliances usually make sense when the parties involved have complementary strengths.

Use strategic alliance in a sentence

You may want to make a strategic alliance with a competing brand if you think that can make things better for you.

​ Was this Helpful? YES  NO 9 people found this helpful.

The strategic alliance allowed the whole to be greater than the sum of its parts as each individual contributed significant resources.

​ Was this Helpful? YES  NO 4 people found this helpful.

My boss sent me to France to meet with people from a French company because my company was considering a strategic alliance with them in order to corner the European pastry market.

​ Was this Helpful? YES  NO 10 people found this helpful.

Show more usage examples...

Related Terms

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Return on Capital ROC