strategic alliance
Definition
An agreement between two or more individuals or entities stating that the involved parties will act in a certain way in order to achieve a common goal. Strategic alliances usually make sense when the parties involved have complementary strengths.
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Related terms:
Return on Capital, ROC
'strategic alliance' appears in the definitions of these other terms on BusinessDictionary.com:
grand strategy, joint venture (JV), off balance sheet financing (OBSF), partnering, quasi partner
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