vertical merger

Definition

Merger of a vendor and a customer.

Use vertical merger in a sentence

You may find that it is time to take on a vertical merger and will need to pick the right company to get involved with.

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The vertical merger was unexpected but considering the heavy and deep involvement in the exact same industry some would say it was inevitable.

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Analysts were completely surprised by the news of a vertical merger, as they had previously anticipated an aggressive takeover to take place instead.

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vertical market system (VMS) horizontal merger