viral marketing

Definition

A marketing tactic relying upon some aspect of the system to cause the promotion to propagate itself as initial targets pass the promotion onto others. One example of viral marketing is encouraging current and potential customers to tell others about the company's products and services, and in turn encouraging those others to tell even more others.

Use viral marketing in a sentence

The viral marketing campaign was effective as the video was a sensation on youtube likely do to the 3d animation.

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You may want to try and take on a viral marketing campaign that can get your product all over the internet quickly.

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My boss and I spent hours trying to come up with a snappy and funny video featuring our products that we could send around to try to take advantage of viral marketing.

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