A distributor or middleman who sells mainly to retailers and institutions, rather than consumers.

Use wholesaler in a sentence

You should always try to do business directly with a wholesaler so that you can get the best possible price.

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He was a wholesaler and he informed us that he liked his job as a wholesaler and would not trade it for anything.

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When the cupcake retailers ran out of paper, they contacted a wholesaler for a cheaper rate rather than buy it from another retailer and pay the mark-up price.

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channel stuffing trade price