B2C

Definition

Business-To-Consumer. A transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B). The term may also describe a company that provides goods or services for consumers.

“ You need to try and make sure that any B2C goes well so that your customers will want to come back. ”

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“ We were a very good B2C company and all of our employees and customers loved our atmosphere and even the store. ”

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“ The B2C transactions were increasing in frequency so we had to update the web application software we use for our payment processor. ”

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