business-to-consumer

Definition

B2C. A transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B). The term may also describe a company that provides goods or services for consumers.

Use this term in a sentence

You should try to make sure that you always have a good business-to-consumer relationship so that they will keep coming back.

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In a functional market there must be business-to-consumer transactions if the market is to reach a natural equilibrium with the demand and supply becoming stable.

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BUSINESS-TO-CONSUMER A transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B). The term may also describe a company that provides goods or services for consumers.

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