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brand

Definition

An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.

Identifying and Profiting off Companies Emerging from BankruptcyOnce a company emerges from bankruptcy, holders of the company's debt usually don't get paid off in cash (the company usually doesn't have much cash), but rather mostly newly issued bonds or common st ... Read more