brand
Definition
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
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Related Terms
goodwill, intangible asset, qualitative analysis, EBITDA
'brand
' appears in the definitions of these other terms on BusinessDictionary.com positioning, brand preference, fighting brand, multi-brand strategy, brand development index (BDI), and 
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