brand

Definition
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.




brand is ...
... part of the
Business subject.


Related Terms

goodwill -  More
intangible asset -  More
qualitative analysis -  More
EBITDA, intrinsic value, Earnings Before Interest, Taxes, Depreciation and Amortization, EBIDTA, white label product, economic moat


brand appears in the definitions of these other terms on BusinessDictionary.com

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