brand
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
Related Terms
Related Terms on BusinessDictionary
positioning
brand preference
fighting brand
multi-brand strategy
comparison advertising
asset-led marketing
approved brand or equivalent specification
repositioning
brand development index (BDI)
brand family
brand identity
brand image
combination branding
national brand
unique selling proposition (USP)
line extension
perceived quality
brand loyalty
approved-brands specification
differentiators
emotional capital
printer driver
brand strategy
battle of the brands
cannibalism
generic brand
brand awareness
market positioning
brand building
market recognition
category development index (CDI)
brand equity
family brand
master brand
service mark (SM)
commercial wearout
stock keeping unit (SKU)
commoditization
introduction stage
threshold effect
actual product
common name
narrow and deep
tying arrangement
individual branding
leader pricing
advertising coverage
comparison pricing
no name brand
brand leader
visual identity
primary advertising
competitive parity method
white box
advertising weight
content analysis
brand loyalty management
maintenance strategy
contract manufacturing
positioning statement
brand mark
selective demand
brand preference
fighting brand
multi-brand strategy
comparison advertising
asset-led marketing
approved brand or equivalent specification
repositioning
brand development index (BDI)
brand family
brand identity
brand image
combination branding
national brand
unique selling proposition (USP)
line extension
perceived quality
brand loyalty
approved-brands specification
differentiators
emotional capital
printer driver
brand strategy
battle of the brands
cannibalism
generic brand
brand awareness
market positioning
brand building
market recognition
category development index (CDI)
brand equity
family brand
master brand
service mark (SM)
commercial wearout
stock keeping unit (SKU)
commoditization
introduction stage
threshold effect
actual product
common name
narrow and deep
tying arrangement
individual branding
leader pricing
advertising coverage
comparison pricing
no name brand
brand leader
visual identity
primary advertising
competitive parity method
white box
advertising weight
content analysis
brand loyalty management
maintenance strategy
contract manufacturing
positioning statement
brand mark
selective demand
premium pricing
brand name specification
manufacturer branding
marketing manager
soft asset
differentiation
price maintenance
market attrition
reference pricing
brand recognition
non-traditional balance sheet
market connection
market coverage
export merchant
market fragmentation
qualified product specification
behavioral data
product franchising
qualitative analysis
captive import
brand association
relative advantage
carveout
cash cow
green marketing
requisition
catch line
habit buying
retail audit
market spoiler
high price strategy
category management
Markov analysis
image attributes
secondary meaning
chain-style business
generic name
logo
consumer markets
awareness
brand values
private label
market leader
market position
label
royalty
intellectual property
advertising campaign
barriers to entry
market share
manufacture
internet
brand name specification
manufacturer branding
marketing manager
soft asset
differentiation
price maintenance
market attrition
reference pricing
brand recognition
non-traditional balance sheet
market connection
market coverage
export merchant
market fragmentation
qualified product specification
behavioral data
product franchising
qualitative analysis
captive import
brand association
relative advantage
carveout
cash cow
green marketing
requisition
catch line
habit buying
retail audit
market spoiler
high price strategy
category management
Markov analysis
image attributes
secondary meaning
chain-style business
generic name
logo
consumer markets
awareness
brand values
private label
market leader
market position
label
royalty
intellectual property
advertising campaign
barriers to entry
market share
manufacture
internet
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