InvestorWords.com
brand
Definition
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
Recommended Articles from InvestorGuide.com
Featured Tip
Identifying and Profiting off Companies Emerging from BankruptcyOnce a company emerges from bankruptcy, holders of the company's debt usually don't get paid off in cash (the company usually doesn't have much cash), but rather mostly newly issued bonds or common st ... Read more
Additional Tip(s)
Related Videos
Featured Advertiser
Get our free Term of the Day newsletter!



