An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.

Use brand in a sentence

A marketing trend is to establish a well-known brand, for yourself and/or your business to stand out among the competition.

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While creating the start up, they knew they would have to brand their product line. Most consumers relate a particular product with a preferred brand.

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You should always try to make sure that your brand has a strong meaning to your customers so they stick by it.

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