brand
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
Related Terms
Related Terms on BusinessDictionary
fighting brand
positioning
brand preference
repositioning
brand development index (BDI)
brand family
multi-brand strategy
comparison advertising
approved brand or equivalent specification
asset-led marketing
emotional capital
printer driver
brand strategy
battle of the brands
cannibalism
generic brand
market positioning
brand awareness
market recognition
brand building
category development index (CDI)
brand equity
master brand
family brand
brand identity
brand image
combination branding
national brand
unique selling proposition (USP)
line extension
perceived quality
brand loyalty
approved-brands specification
differentiators
brand recognition
non-traditional balance sheet
market connection
market coverage
export merchant
market fragmentation
qualified product specification
behavioral data
product franchising
qualitative analysis
captive import
brand association
relative advantage
carveout
cash cow
green marketing
requisition
catch line
habit buying
retail audit
market spoiler
high price strategy
category management
Markov analysis
image attributes
secondary meaning
chain-style business
service mark (SM)
positioning
brand preference
repositioning
brand development index (BDI)
brand family
multi-brand strategy
comparison advertising
approved brand or equivalent specification
asset-led marketing
emotional capital
printer driver
brand strategy
battle of the brands
cannibalism
generic brand
market positioning
brand awareness
market recognition
brand building
category development index (CDI)
brand equity
master brand
family brand
brand identity
brand image
combination branding
national brand
unique selling proposition (USP)
line extension
perceived quality
brand loyalty
approved-brands specification
differentiators
brand recognition
non-traditional balance sheet
market connection
market coverage
export merchant
market fragmentation
qualified product specification
behavioral data
product franchising
qualitative analysis
captive import
brand association
relative advantage
carveout
cash cow
green marketing
requisition
catch line
habit buying
retail audit
market spoiler
high price strategy
category management
Markov analysis
image attributes
secondary meaning
chain-style business
service mark (SM)
commercial wearout
stock keeping unit (SKU)
commoditization
actual product
introduction stage
threshold effect
common name
narrow and deep
tying arrangement
individual branding
advertising coverage
leader pricing
comparison pricing
no name brand
brand leader
primary advertising
visual identity
competitive parity method
advertising weight
white box
content analysis
brand loyalty management
maintenance strategy
contract manufacturing
positioning statement
brand mark
selective demand
premium pricing
brand name specification
soft asset
manufacturer branding
marketing manager
differentiation
price maintenance
market attrition
reference pricing
generic name
brand values
logo
consumer markets
awareness
private label
market leader
market position
royalty
label
intellectual property
advertising campaign
barriers to entry
market share
manufacture
internet
stock keeping unit (SKU)
commoditization
actual product
introduction stage
threshold effect
common name
narrow and deep
tying arrangement
individual branding
advertising coverage
leader pricing
comparison pricing
no name brand
brand leader
primary advertising
visual identity
competitive parity method
advertising weight
white box
content analysis
brand loyalty management
maintenance strategy
contract manufacturing
positioning statement
brand mark
selective demand
premium pricing
brand name specification
soft asset
manufacturer branding
marketing manager
differentiation
price maintenance
market attrition
reference pricing
generic name
brand values
logo
consumer markets
awareness
private label
market leader
market position
royalty
label
intellectual property
advertising campaign
barriers to entry
market share
manufacture
internet
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