vertical integration


The process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity, in order to increase that company's or entity's power in the marketplace.

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Apple should start using vertical integration instead of outsourcing its manufacturing, so it would have greater control over quality and employee treatment.

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There was a lot of vertical integration happening and I became interested because I didn't know what it was, or how it worked.

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Apple took vertical integration to the next level when they decided to make and brand their iPod before putting it on the market seeing as how they were the only ones to touch or see it before release.

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