business risk

Definition

Risk associated with the unique circumstances of a particular company, as they might affect the price of that company's securities.

Use business risk in a sentence

You need to understand that there is always some business risk but do your best to limit it if you can.

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The business risk of the chocolate covered cockroach industry is small as the demand for the edible insects remains constant.

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While they seemed to be a stable company, the market pereceived some business risk. While their products were successful, they lack of innovation and investment in R&D was a major concern.

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