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business risk
Definition
Risk associated with the unique circumstances of a particular company, as they might affect the price of that company's securities.
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Why Volatility does not Equal RiskVolatility does not measure risk. Past volatility is not a measure of risk. It's nice math, but it's wrong. If a farm in Nebraska used to sell for $2,000 per acre, and now it sells for $600 per acre, ... Read more
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