penetration pricing

Definition

Charging a low initial price for a new product in order to attract customers and build market share.

Reproduction of all or part of this glossary and/or this page, in any format, without written consent is prohibited. If you have questions about this dictionary please feel free to contact us feedback\@\investorguide.com

Related Terms

cost-plus pricing - More

activity-based pricing - More

product life cycle pricing -

Popular 'Business' Terms

corporation
investment
opportunity cost
variable cost
economy of scale

management
partnership
divestiture
franchise
business

penetration pricing in the news

Enter your email address to get our free Term of the Day newsletter!

Tools

penetration pricing is ...

... part of the Business subject.

Nearby Terms

PEGY Ratio
PEN
penalty
penalty tax
pending home sales
penetration pricing
pennant
penny
penny stock
Penny Stock Reform Act of 1990
pension