A marketing tool created and used by an investment firm. A firm will create this book filled with information about the firm, and then use this as a tool when attracting new clients for the firm. These books will often include general information about the company, broad financial information describing their achievements, and specific stories about special events or situations the firm has encountered.

Use pitchbook in a sentence

You should try to use a pitchbook if you think that will help you to earn more money in the near future.

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Tom was very good at using the firms pitchbook in his meeting with clients. He was the most successful at signing new clients for the firm.

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I wasn't really feeling the office rep's presentation about the company, but the pitchbook must have been written by a master salesman, or just a really good con man.

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