cash cow

Definition

A business or product which generates a steady, dependable flow of cash. Typically, such business units often have large shares of markets which offer little opportunity for growth and little incentive for continued investment in marketing or product development.

Use cash cow in a sentence

They were a cash cow and I was glad that they made a lot of money because that was good for us.

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You may find that there is a big cash cow waiting for you if you can figure out how to perfect your project.

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The cash cow was a positive point of contention mentioned during the meeting as it was helping our project remain profitable.

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