Electronic trading company designed to provide investors with a service to actively manage their portfolios and execute trades at their discretion. Trades are executed with a computer or smartphone device and are made quickly. Typically a user will login to a website and make transactions. This data is then routed to appropriate dealers and exchange specialists. The services that the company offers are appealing to consumers because of low pricing, low margin rates, and more control over transactions.

Use E-Trade in a sentence

You may want to open up an e-trade account so that you can always get a trade in quickly when you need to.

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He checked his smartphone every hour, on the hour, to see if the stocks had risen on his E-trade investment.

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We had decided to select E-trade as our trader for our investments because we wanted expert advice from an experienced professional.

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ethnic group Scottrade