animal spirits

Definition

Term coined by British economist John Maynard Keynes to describe consumer confidence and its impact on the economy. The term was first used in Keynes's "The General Theory of Employment."

Use animal spirits in a sentence

When Jason was out camping in the North woods he felt the ANIMAL SPIRITS were all around him while hiked.

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You should try to gauge what the animal spirits of the consumers are and market your product to them correctly.

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They tried to summon animal spirits using a certain ritual and it began to work because we heard a disembodied wolf howl.

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