churn rate

Definition
For any given period of time, the number of participants who discontinue their use of a service divided by the average number of total participants. Churn rate provides insight into the growth or decline of the subscriber base as well as the average length of participation in the service.




churn rate is ...
... part of the
Accounting and Business subjects.


Related Terms

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churn rate appears in the definitions of these other terms on BusinessDictionary.com

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