minimum acceptable rate of return

Definition

Indicates the minimum rate of return that a project manager considers acceptable before initiating a project. Managers apply this concept across a wide variety of projects to determine if the benefits or risks of one project exceed another possible project. A project manager is more likely to start a new project if the MARR exceeds the current level of other projects. Some managers accomplish this by applying the discounted cash flow method to the project.
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incremental internal rate of return cutoff point