cold calling

Definition

The ethically questionable practice by full-service brokers of making unsolicited phone calls to people they don't know in order to attract new business.

Use cold calling in a sentence

I did not want to try any cold calling because I knew it was not a good practice and was not good for business.

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The cold calling technique worked brilliantly as anyone would obviously want to save any amount of money while receiving the same service.

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When the broker saw his earnings, he began to collect business cards and other phone numbers to begin cold calling in hopes of getting more customers.

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