consumer panel


a group of consumers who report on products they have used so that the manufacturers can improve them or use what the panel says about them in advertising

Use consumer panel in a sentence

My boss asked me to put together a consumer panel to evaluate the new changes we intended to make to our flagship product.

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Companies like Jack in the Box form a consumer panel to test new food items they will be putting in their stores, they also ask them how they would like to see these items advertised.

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After creating a new type of window cleaning product the company had a consumer panel of 40 people who they asked if they thought the product was good and what could be done to improve it.

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