Demographics
Our award-winning content has earned us a loyal user base, which represents an ideal demographic for advertisers. We have built up our audience over the last eight years and they trust us to point them to the best financial service providers. An InvestorWords.com advertising campaign is a great way to reach high-net-worth individuals who control their own finances and are used to making transactions online. Here is a summary of the results of a recent user survey:
Online Behavior
71% trade online
82% make 5 or more investments per year
44% make 5 or more investments per month
89% shop online
60% purchase travel online
45% bank online
79% purchase financial products online
Gender, Age, and Education
68% male
32% female
77% ages 24-54
75% have a college degree
32% have an advanced degree
Portfolio
75% with annual household income of $50,000 or more
86% invest in stocks
82% invest in mutual funds
If this is an audience you'd like to reach, your marketing plan should include placements on InvestorWords.com.
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