A History of Holding Its Value: Unlike paper currency, coins or other assets, gold has maintained its value throughout the ages. People see gold as a way to pass on and preserve their wealth from one generation to the next.
Source: http://www.investopedia.com/articles/basics/08/reasons-to-own-gold.asp; http://www.investinganswers.citymaker.com/Investing_Answers.html
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