Deflation: Deflation, a period in which prices contract, business activity slows and the economy is burdened by excessive debt, has not been seen globally since the Great Depression of the 1930s. During that time, the relative purchasing power of gold soared while other prices dropped sharply.
Source: http://www.investopedia.com/articles/basics/08/reasons-to-own-gold.asp; http://www.investinganswers.citymaker.com/Investing_Answers.html
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