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Why Losing Money in the Buy and Hold Strategy is Acceptable

When you actually implement a true and effective buy and hold strategy with your stocks then there can be, will be, and even should be periods of time when you are losing money in a fiscal year. Yet, when the long haul is a path you can comfortably take with your finances, then the buy and hold approach will almost surely net you around 10% a year on the initial investment with minimal, if not acceptable, risk.
Source: http://www.investorguide.com/igu-article-954-stock-strategies-buy-and-hold-stock-strategy.html