Don't let your emotions be ruled by today's performance. In most cases, you shouldn't even be watching the day-to-day performance, unless you like to. Also, don't ever feel like it's now or never; don't be pressured into an investment you don't yet understand or feel comfortable with.
Source: http://www.investorguide.com/igu-article-418-investing-basics-principles-of-investing.html
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