Identify Benchmarks before Shorting Wait Until the Cracks Appear Before Getting Involved

Subsets of the Market that Make for Good Short Sales

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When there is a cyclone of wealth transfer into an area, some of the participants in the fledgling industry will be real companies whose products and services will change the world. But there will also be dozens of other companies that are bogus and run by unscrupulous promoters. That’s the subset of the market we’re attracted to on the short side.
Source: http://www.valueinvestorinsight.com/