Competition Confidence in Money Manager's Ability to Perform

Complicated Fee Structures

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While most brokers have similar fee schedules, some brokers have complex fee structures that make it harder to sort out hidden fees. This is particularly common among broker resellers who may use fee structure as a selling point to entice clients. If you're looking at a broker that has an unusual fee structure, it's all the more important to make sure that the broker is legitimate, that it will look out for your best interests and that its fee structure will complement your investing style. If the rates seem too good to be true, be sure to read carefully over your account agreement and fee summaries, where additional fees are likely to be hidden.
Source: http://www.investopedia.com/articles/younginvestors/06/firstbroker.asp