Making Money and Sound Business Sense Making Money on Either Side of a Trade

Making Money in Bear Markets

A bear market does not mean there are no ways to make money. Some investors take advantage of falling markets by short selling stocks. Essentially, an investor who sells short profits when a stock declines in value. Problem is, this technique has many unique pitfalls and should be used only by more experienced investors.
Source: http://www.investopedia.com/articles/02/100402.asp