By the time the
market drops and bad news is on the
front pages, it is usually too late for investors to react. It is crucial to have a
strategy in place before problems
hit, precisely because no one can accurately predict the future direction of the
stock market or
economy. Value investing, the strategy of buying stocks at an appreciable
discount from the
value of the underlying businesses, is one strategy that provides a road
map to successfully navigate not only through good times but also through turmoil. Buying
at a discount creates a
margin of safety for the investor--room for imprecision,
error, bad luck or the vicissitudes of
volatile markets and economies. Following a value approach won't be easy for everyone, especially in today's media-dominated,
short-term oriented markets, in that it requires deep reservoirs of patience and
discipline. Yet it is the only truly
risk averse strategy in a world where nearly all of us are, or should be,
risk averse.